McDonald's 'Archie the Reindeer'
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SHOOT Staff3976 views
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas.
Client
McDonald’s Brand Team | Marketing Director for Brand Experience and Media: Ben Fox, Marketing Manager: Hannah Pain, Campaign Assistant: John McClure, Campaign Assistant: Joe Light
McCafé | Head of Marketing, Food & Beverages: Michelle Graham-Clarke, Marketing Manager: Tom O’Neill, Senior Brand Manager: Jodie White, Campaign Assistant: Kamelya Ozten
PR | McDonald’s Head of Campaigns: Louise Page, PR Agency: Red Consultancy – Sophie Kinsella – Account Director
Social Team | Social Media Editor In Chief: William Bonaddio, Social Media Manager: Ashleigh-Jayne O’Connell
Agency
Leo Burnett | Chief Creative Officer: Chaka Sobhani, Creative Director: Pete Heyes, Creatives: Gareth Butters, Board Account Director: Bethany Watts, Account Director: Jessica Lyons, Senior Account Manager: Robert Ellen, Account Manager: Laura Taylor, Account Executive: Gabriella Kaas, Account Executive: Sophie Hedgley, Head of Planning: Max Keane, Senior Planner: Adriana Ferran, Planner: Linnea Berglund, Project Director: Emily Green, Head of TV Production: Graeme Light
OMD | Associate Director: Laurence Ruthven, Client Leadership: Grant Beckley
Production
Animation Passion Animation Studio | Director: Againstallodds, Executive Producer: Debbie Crosscup, Head of Production: Mike Turoff, Producer: Sibylle Preuss, Production Assistants: Paige Sullivan, Honor Martin
Live Action Outsider | Framestore Producer: Sian Jenkins, Director: James Rouse, Producer: Benji Howell
eBook | Writer and illustrator: Alex Latimer
