2C Brings Cinematic Feel to Campaign for HLN Original Series 'Vengeance'

Enlisted by CNN Creative Marketing to collaborate in promoting HLN Original Series “Vengeance,” 2C Creative gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and injects them with a True Crime twist. Each scenario has been tainted with murder so it’s both familiar and shocking, normal and unsettling. 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing.