Missouri Division of Tourism “MO Anthem”
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DJCoolfire2481 views
A new marketing campaign entitled “That’s My M-O” created by advertising agency Osborn Barr Paramore (OBP) recently launched for the Missouri Division of Tourism. While beautiful vista shots are typical for most state tourism campaigns, the “That’s My M-O” campaign differentiated itself by creating a character named “Mo” that would embody the many things that the state of Missouri has to offer.
Advertising Agency: Osborn Barr Paramore
Executive Creative Director: Ben Bohling
Associate Creative Director: Lydia Mattler
Agency Producer: Cheryl Rockwell
Group Director: Margaret Faintich
Account Manager: Tori Lock
Strategist: Austin Fallin
Production Company: Coolfire Studios
Director: Cody Stokes
Director of Photography: Chris Durr
Executive Producer: David Johnson
Production Designer: Cory Hinesley
Producer: Daniel Gartner
Editorial Company: Coolfire Studios
Editor/VFX: Patrick Vaughan
Compositing/ Colorist: Kevin Johnson
Original Music & Sound Design: Brent Johnson
BTS: Mike Rohlfing & Patrick Vaughan
