Amidst the challenges of 2020, getting any work made--let alone a project worth entering in an AICP Awards Show--is an accomplishment deserving of recognition. So this year, AICP is awarding every single entry with a Certificate of Achievement simply for having managed to make something they are proud of during a pandemic. 

The Certificate of Achievement has sprung from a creative side project, The AICP Award Generator, conceived by a trio from R/GA consisting of: global chief creative officer Tiff Rolfe; Zack Roif, creative director, visual; and associate creative director Chloe Saintilan. Rolfe is this year’s AICP Next Awards judging chair while Roif and Saintilan served as the creative duo behind Helvetica and Merch Aid.

When people submit an entry for the AICP Show, AICP Post Awards and AICP Next Awards, they’ll be prompted to claim their Certificate of Achievement that is pre-filled with their company’s name, categories and one-liners about 2020. Entrants can then download straight from the site and share on social.

Other members of the R/GA ensemble behind the Certificate of Achievement include copywriter Chapin Clark, sr. technology director Thomas Chan, executive producer Christine Barnowsky, software engineer Jonathan Kelly, QA engineer Natalia Etchetto, sr. experience designer Rosemary Douglas, sr. designer Ignacio Frigeni, visual intern Aarti Thamma and copy intern Melissa Perrett.

AICP Show chair is Ali Brown, president of PRETTYBIRD. AICP Post Awards chair is Chris Franklin, owner/editor of Big Sky Edit.