Simian, the industry-leading video sharing and collaboration service used by advertisers, agencies, media companies, production houses, post studios and music providers, is hosting a webinar to present the findings of its most recent Reel Insights analysis of showreel viewing trends and habits. 

Titled Reel Insights 2020 WFH Edition, this presentation is open to all in the industry. It will discuss how reel viewing was impacted by the move to remote working during the pandemic, and offers forecasts on how these changes will unfold in the hybrid working environment of the future. 

The webinar will take place via Zoom at 2 pm ET, 1 pm CT and 11 am PT on Wednesday, June 9. The event is free to attend, but registration is required. To sign up, go to http://reel.io/__p9mCj. 

Hosted by Kellie Atton, Simian’s Head of Sales, the webinar will include Simian’s Chief Operating Officer, Brian Atton, and Chief Technology Officer, Jay Brooks, who’ll be on hand to explain the methodology that went into the study and provide context for its findings. 

Also on hand to interpret the analysis and discuss how it impacts their work are three leading execs from production, post production and repping: Bernadette Rivero, President of the live action production company Cortez Brothers; Tim Jacobs, Director of Sales for Optimus, One at Optimus and Optimus Design; and Ann Asprodites, owner of Asprodites Reps. 

The webinar will provide an overview of showreel analytics and then dive into some of the key questions that anyone who’s ever pitched work via a showreel has wondered about. These include:

• What’s the ideal number of spots to put on a reel?
• What’s the ideal length for your reel?
• When’s the best day and time to send your reel?
• When are reels most likely be to viewed?
• What’s the expected lifespan of my reel?
• What are the viewership stats for things like mobile devices? 

In addition to reviewing our Reel Insights findings, along with additional commentary and analysis from our webinar panelists, Simian will also be supporting this data with comments gleaned from our survey of over 100 agency Heads of Production. 

Reel Insights 2020 is the fifth Reel Insights edition Simian has published. The company, which virtually invented reel analytics, is a leader in providing tools that help its users measure the effectiveness of showreels and make informed decisions during the sales process. 

For more information about Reel Insights or to see how Simian can help your company work smarter and generate better sales results, contact Kellie Atton at info@gosimian.com.