RACETRAC | Freeze Blasts Are Here
RACETRAC | Freeze Blasts Are Here
By
Artisans PRMonday, Aug. 2, 2021
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11 Dollar Bill teamed with R/GA and Swedish production company Hobby Film on a new campaign for RaceTrac featuring the “coolest” icon in professional sports. The funny online, social and broadcast spots introduce Freeze Blast, a new drink from the convenience store, named after its speedy character, The Freeze. 11 Dollar Bill provided editorial, visual effects and color grading.
Credits
CLIENT: RaceTrac
AGENCY: R/GA, Austin
PRODUCTION: Hobby Film, Stockholm. Magnus Renfors, Director.
Editorial/Post: 11 Dollar Bill. Christian Robins, Creative Director/Editor/VFX/Sound Design; Clark Jackson, Colorist; Dave Merhman, VFX.
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