Walmart's "Vinyl"

In celebration of Black Music Month, Walmart highlights ‘Old School vs. New School’ music with legendary music icon, Ms. Patti LaBelle. Directed by Tamika Miller, the spot features the Godmother of Soul where she reminds us – no matter the era, "All music has soul, baby!"  

Launched June 19th on Walmart.com and across social media outlets, the spot accompanied links to vinyl releases both vintage and new music with top artists that span generations.  The campaign was broadcast on June 27th during the 2021 BET Awards.