Stink Studios has hired Tom Barnes as head of strategy in London, as the global creative studio brings a renewed focus to building strategic partnerships. 

Barnes will report to Jax Ostle-Evans, managing director of Stink Studios, and will work across all the company’s clients which include Spotify, Ocado, giff gaff, Google and Peloton.  

Before joining Stink Studios, Barnes held sr. strategist and strategy director roles at agencies including Joint London, Brand Union, Superunion and Young & Rubicam. 

Barnes has also worked on BBC iPlayer’s channel strategy and Intel’s gaming rebrand, as well as on high-level strategy for Vodafone, British Airways and TSB. 

In addition to industry awards, Barnes’ biggest accolade is a BAFTA for his work on Channel 4’s “Day as it Happens” which won in the Digital Creativity category for the show’s real time, 24-hour re-enactment of D-Day.