JCPenney: “Little Things: Payback”
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Right Word Media3350 views
It’s the little moments that often mean the most during the holidays, as evidenced by the charming new “Little Things” campaign created in-house for JCPenney and directed by Don Broida of production company Spears & Arrows.
Client: JCPenney Project: “Little Things” Holiday campaign
Agency: JCPenney, Plano, TX. Creative Director: Lucinda Simmons, Senior Creative Manager/Copy: Candyce Vanterpool, Senior Creative Manager/Art: Josh Schoemaker, Executive Producer: Kathleen Torres
Production: Spears & Arrows, Santa Monica, CA. Director: Don Broida, Exec. Producer: Jason Wolk, Head of Production: Craig Houchin, Producer: Barry Heaps, DP: David Wilson, Wardrobe: Kim Johnson, Art Director: Kelly Gunning
Post: Lucky Post, Dallas, TX. Editor: Logan Hefflefinger, Executive Producer: Jessica Berry, Graphics: Seth Olson, Ryan Wilson, Jake Odgers, Color: Neil Anderson
Music: Breed Music, Dallas, TX. Brian Flores, Creative Director, Partner; John Hunter, Creative Director, Partner; Jon Slott, Executive Producer, Partner
