Genesys "Super Human Service"
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ONLYCH1LD, the San Francisco and Paris-based production company, creates an infectiously joyous campaign for telecommunications company Genesys. The new commercial puts the brand’s key differentiator front and center: what Genesys provides goes beyond customer experience and call center technology, beyond cloud-based and on-premises software. What Genesys brings to its customers is Super Human Service.
ONLYCH1LD also served as the creative agency, working directly with the brand on the concept. Infused with cheeky humor, the 30-second spot “Happy Customers” illustrates the Genesys difference: a focus on people, not just their problems.
Samuel Miller, ONLYCH1LD co-owner and director, took a fun approach to representing this visually. In the spot, the sunny pastoral setting serves as an unexpected backdrop to present customer care vignettes. Set against the sun-spangled background, Miller utilizes a hyper-color palette and slow-mo pacing to bring a sparkly energy to the scenes. Lingering on over-the-top reactions of unbridled joy, Miller brings the element of human understanding to the forefront in a humorous way.
Genesys - Super Human Service: We’re behind every customer smile
Brand: Genesys
Joyce Kim :: Chief Marketing Officer, Melanie Salvatierra :: VP, Brand and Audience Marketing, John Munyan :: VP, Brand Messaging, Jill Hundley :: Director, Brand Campaign Manager, Daniel Morales :: Creative Design
Lead Agency: ONLYCH1LD
ECDs :: Samuel Miller and Spencer Kehe, Mike Yagi :: Creative Director, Craig Miller :: Copywriter
Production Company: ONLYCH1LD
Samuel Miller :: Director, Spencer Kehe :: Producer, Steve Peixotto :: Line Producer, Starr Whitesides :: Director of Photography, Donavan Sell :: 2nd Unit DP, Sterling Storm :: Production Designer, Teresa Smith :: Wardrobe Stylist, Marty Martin :: Colorist, Chris Konovaliv :: Audio Mixer, Daniel Toman :: Assistant Editor, Sin Cohen :: Post Supervisor
Music : APM Music
Hal David & John Cacavas :: Composers
