Chevrolet, Guy Fieri, Commonwealth//McCann Whip Up Special American Hybrid Dish
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Robert Goldrich2455 views
Chevrolet has teamed with Guy Fieri, award-winning chef, restaurateur and television culinary star, to create the ultimate ballpark snack--the Apple Pie Hot Dog.
The Apple Pie Hot Dog, which brings together two quintessentially American foods in a single and crave-worthy snack, is inspired by a notable Chevrolet television advertisement from 1975. The ad’s jingle asserted “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.” Chevy enlisted Fieri to lead the development and creation of the recipe.
The one-of-a-kind recipe will feature an all-beef hot dog, apple pie filling, and Fieri’s signature bacon jam, enveloped in flaky pie crust, and topped with an apple mustard drizzle, apple pie spice, and demerara sugar. The Apple Pie Hot Dog will be offered exclusively to attendees of MLB at Field of Dreams presented by GEICO in Dyersville, Iowa, on Aug. 12.
Directed by David Ma via production company SixTwentySix, this video shows Fieri preparing the special dish. Commonwealth//McCann, with Weber Shandwick, tapped Fieri to create the nostalgic Apple Pie Hot Dog.
Client Chevrolet Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Dave Muller, Dan Marvin, creative directors; Jacob Rosenburg, creative director of design; Luke Palushaj, design director; Alex Sheldon, sr. designer; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Joe Eatman, Diana Magdaleno, producers; Iain Lanivich, executive creative director; Tony Kause, group creative director; Liz Newman, creative director; Erin Townsend, copywriter; Paige Rosas, art director; Brady Fredrickson, copywriter; Taylor Gabrish, art director. Production Company SixTwentySix David Ma, director; Jacki Sextro, exec producer. Editorial Mackcut Mike Rizzo, editor; Sam Shaffer, sound design/audio mix. Music Beacon Street Studios Animation studio Sarofsky Food Production Parker Grant