Walmart's "Vinyl"

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Walmart's "Vinyl"

By

HYPE
Wednesday, Jul. 21, 2021

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In celebration of Black Music Month, Walmart highlights ‘Old School vs. New School’ music with legendary music icon, Ms. Patti LaBelle. Directed by Tamika Miller, the spot features the Godmother of Soul where she reminds us – no matter the era, "All music has soul, baby!"  

Launched June 19th on Walmart.com and across social media outlets, the spot accompanied links to vinyl releases both vintage and new music with top artists that span generations.  The campaign was broadcast on June 27th during the 2021 BET Awards.

Credits

Client: Walmart | Agency: Burrell Agency | Production Company: Wondros Collective Director: Tamika Miller, Sr. Executive Producer: Danielle Peretz

Contact Name: 
Jenne Dixon
Contact via email

1
Commercial
Directing
Live Action
Commercial: Television
Wondros Collective
Tamika Miller
Director
Production Company
Black Music Month
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