244th Marine Corps Birthday Cadence
By
Artisans PR3586 views
The Marine Corps marked its 244th anniversary in celebratory manner with the release of an ad campaign featuring its first-ever "birthday" running cadence. Conceived by Atlanta agency Wunderman Thompson and featuring a soundtrack composed and recorded by Howling Music, Nashville. The campaign, centered on troops from the corps’ Parris Island, South Carolina performing the spirited call-and-response during close-order drills, won four Bronze Awards for Music at the Atlanta Ad Club’s 2020 American Advertising Awards competition. Written by Wunderman Thompson’s creative team, the cadence evokes the Marines’ history and traditions. The visuals alternate between the marching soldiers and shots of intense training exercises, culminating with the corps’ annual birthday ball. The cadence ends with the refrain, “Old breed new breed, near and far ... happy birthday wherever you are.”
Credits for Wunderman Thompson go to creative director Alan Whitley, copywriters Matt Covington and James McAlister, art director Carlton Adams, editor/videographer Stacey Amos, associate creative director Andrea Overstreet, producers Nancy Landesberg and Rhett Kearsley, executive producer Jane Jacobson, senior account executive Payton Fritch, and account supervisor Melissa Conner.
Music Credits: Howling Music, Nashville. David Grow, president; Ryan Claus, creative director. The Studio, Nashville, Brook Sutton, recording engineer.
