Clients' Guide to MassMutual Coverpath

Most pandemic-created videos lean on simple animation or plain graphics. We set out to do better. This is a hybrid commercial/corporate video with a bit of live-action explainer thrown in. MassMutual needed a video to help life insurance customers use their new digital platform. They wanted something that was engaging yet informative and wanted us to stay on-brand and continue their existing look and feel despite the pandemic. This is what we made, and we did it all from story to final cut. It was a blast!