CALLEN Partners With Maserati To Unveil Trofeo Collection
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Robert Goldrich2991 views
Created in partnership with Maserati, this film from Austin, Tex.-based ad agency CALLEN unveils the automaker’s Trofeo collection.
CALLEN, production partners and the Maserati team collaborated on this international production shoot from virtual locations all over the world.
Maserati has expanded the Trofeo collection: the Levante is joined by Ghibli and Quattroporte. The Ghibli and Quattroporte Trofeo are the fastest Maserati sedans ever.
“These are beautiful, powerful machines. In making this, we put emphasis on finding a practical expression of their power—a symbol of the finely engineered chaos these engines produce. It was an honor to work with such an incredible brand. It’s rare that you get the chance to work on a product that you had posters of on your childhood wall,” said CALLEN founder and chief creative officer Craig Allen.
Mau Morgo directed the spot, which was produced by Object Animal + Blur.
Client Maserati Agency CALLEN, Austin, Tex. Craig Allen, chief creative officer/founder; Brandon Mugar, Reuben Hower, creative directors; Julianna Simon, head of strategy; Nick Sage, sr. freelance producer. Production Object Animal + Blur Mau Morgo, director; Albert Salas, DP; Aldo Guenther, producer; James Cunningham, exec producer. Editorial Marc Soria, editor; Sara Camacho Gutierrez, producer. VFX/Finishing The Mill Alex Candlish, creative director; Anastasia von Rahl, exec producer; Anita Emor, sr. producer. Sound Design/Mix Factory Studios Mark Hills, sound designer; Lou Allen, exec producer. Telecine The Mill Matt Osborne, colorist; Blake Rice, associate producer.